"The Persuasion Sales & Marketing Recipe" for Women In Business

Are you confused by all the types of marketing, such as content marketing, strategic marketing, tactical marketing, social media marketing, etc? Join the club and let me introduce you to yet another type of marketing....Persuasion Marketing!

The reason why "persuasion marketing" is important is because this recipe will enable you look your prospects in the eye or send an email, and compel them to stop what they are doing, and listen to or read what you have to say. You have approximately 6 seconds to not only gain their attention, but to keep their attention through the recipe process, as well.

Persuasion Marketing is simply organizing the buying and
selling processes so you can present compelling information
about your product or service that will persuade your prospects
to take a specific action....

• All marketing should inform and persuade your prospects
• Marketing is a science that follows a very simple equation:

• It MUST grab the reader’s attention
• It MUST facilitate the prospect’s information gathering & decision making process
• It MUST provide a specific, low risk, easy to take action that helps them make a good decision

The Persuasion Sales & Marketing Recipe is:

•  Interrupt
•  Engage
•  Educate
•  Offer

Interrupt, Engage, Educate, and Offer are the secret ingredients and must be processed in order and naturally. You Interrupt with your headline or bold statement to your prospect. You Engage them by what you say next or your sub-headline, which is playing off of your interrupt ingredient. You then Educate them with a solution or idea for an issue in their head. Finally, you give them an Offer they can't refuse.

Follow the Persuasion Marketing Recipe and you will see results!

Hope you enjoyed...comments are welcome.... donnaslater@women4womenclub.us

Women In Business-Ask for Referrals...It's Not That Hard!

Whenever a client or prospect says "thank you for all your work", most sales people say "my pleasure...blah blah blah". You can fill in anything with blah blah blah, but I will give you the correct  general response....you are very welcome...this is my passion and I love what I do....and, because you feel this way, can you give me three names of people you know who would appreciate the same client experience? At that point, you can add....my ideal client is just like you, with the same needs, (fill in the rest)....

This is not intended to encompass the entire conversation, but at this point, the client will feel compelled and obligated to give you 3 "qualified" names. One example of how to make them accountable is to ask for name, email and phone number by email introduction with their referral cc'd. Of course the client will probably ask permission of their friends or family they refer first, and they should ask permission of those people! Nobody wants to be blindsided and transparency is the best policy.

It's really that simple. While many in sales think this is awkward, remember... your client's expect you to ask for referrals, as they know this is a standard in business. Bottom line is if you were able to close the business, you should be courageous enough to ask for referrals. Need I say timing is everything???

Hope you enjoy my blogs...comments welcome...
donnaslater@women4womenclub.guru

Women In Business-Small Business Sales Tip: Seek Qualified Prospects

Small business owners instinctively know sales is paramount to their business. Because of this, finding "qualified prospects" is imperative to business owners more than ever before. Moreover, small business owners lack the time to delve deep into all their prospects. You've heard of "suspects" and "prospects" as a description of whom is in your sales pipeline. Tip: delete your suspects, and focus your energy honing in on your "qualified prospects".

A prospect is not qualified until you have a solution for the issue they need addressed! A qualified prospect must acknowledge you have what they want, whether it is a product or service. You must communicate your solution in such a way that you enter the conversation going on in the mind of your prospect, and help them understand why you are the person or resource they need to invest in.

A tool to help you make the most of the time you put into sales is Pareto's 80/20 rule. If you set aside 2 hours today for sales and prospecting, 80% of your efforts should be directed towards "qualified clients", and 20% can be directed to those prospects, which can eventually become qualified. Suspects are nothing more than energy suckers, and the revenue you receive from them is usually insignificant.

I would be remiss if I didn't also suggest that if you work 10 hours today, 80% of your time should be focused on everything to do with implementing sales and marketing strategies, and 20% of your time can be focused on other tasks. Out-source if you need to, but manage your time for optimal revenue!

Comments welcome... donnaslater@women4womenclub.guru
www.women4womenclub.guru

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