"The Persuasion Sales & Marketing Recipe" for Women In Business

Are you confused by all the types of marketing, such as content marketing, strategic marketing, tactical marketing, social media marketing, etc? Join the club and let me introduce you to yet another type of marketing....Persuasion Marketing!

The reason why "persuasion marketing" is important is because this recipe will enable you look your prospects in the eye or send an email, and compel them to stop what they are doing, and listen to or read what you have to say. You have approximately 6 seconds to not only gain their attention, but to keep their attention through the recipe process, as well.

Persuasion Marketing is simply organizing the buying and
selling processes so you can present compelling information
about your product or service that will persuade your prospects
to take a specific action....

• All marketing should inform and persuade your prospects
• Marketing is a science that follows a very simple equation:

• It MUST grab the reader’s attention
• It MUST facilitate the prospect’s information gathering & decision making process
• It MUST provide a specific, low risk, easy to take action that helps them make a good decision

The Persuasion Sales & Marketing Recipe is:

•  Interrupt
•  Engage
•  Educate
•  Offer

Interrupt, Engage, Educate, and Offer are the secret ingredients and must be processed in order and naturally. You Interrupt with your headline or bold statement to your prospect. You Engage them by what you say next or your sub-headline, which is playing off of your interrupt ingredient. You then Educate them with a solution or idea for an issue in their head. Finally, you give them an Offer they can't refuse.

Follow the Persuasion Marketing Recipe and you will see results!

Hope you enjoyed...comments are welcome.... donnaslater@women4womenclub.us