- what sales activities and processes you want to apply daily?
- how many products/service bundles you need to sell?
- which services/products do you need to sell (to maximize your margins)?
- what it takes (in dollars) to ensure you making more than you spend?
When you write your business plan, you "forecast" your sales, revenue, expenses, and risk, right? Why wouldn't your sales and marketing plan include forecasting "what-if scenarios", from safe to aggressive, which you will use as a base for HOW you modify your activities in the future?
donnaslater@women4womenclub.us
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