Wednesday, February 18, 2015

Women In Business-Does Your Sales & Marketing Coach "Forecast Your Potential Results"?

When you go to market your product or service, the menu of options is vast, fast-moving, and overwhelming. You can literally spend 80% of your day figuring out how to: market your brand, lead generation strategies, and result tracking. No doubt these strategies are important, but my question to you is how do you complete the cycle if your coach or online system does not help you "forecast":

  • what sales activities and processes you want to apply daily?
  • how many products/service bundles you need to sell?
  • which services/products do you need to sell (to maximize your margins)?
  • what it takes (in dollars) to ensure you making more than you spend?
When you write your business plan, you "forecast" your sales, revenue, expenses, and risk, right? Why wouldn't your sales and marketing plan include forecasting "what-if scenarios", from safe to aggressive, which you will use as a base for HOW you modify your activities in the future?

donnaslater@women4womenclub.us

 

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